Why are migrant campaigns different from homeland campaigns? Understanding belonging in context among UK-Sudanese activists

Do Campaigns Really Change Behavior? New Understanding of the Behavioral Effects of Advertising, Political Campaigns and Health Communication Campaigns

Why Do You Spread This Message? Understanding Users Sentiment in Social Media Campaigns

Twitter has been increasingly used for spreading messages about campaigns. Such campaigns try to gain followers through their Twitter accounts, influence the followers and spread messages through them. In this paper, we explore the relationship between followers’ sentiment towards the campaign topic and their rate of retweeting of messages generated by the campaign. Our analysis with followers ...

THE CYBER ESPIONAGE BLUEPRINT: Understanding Commonalities In Targeted Malware Campaigns

Understanding how mass media campaigns impact on smokers.

OBJECTIVES To explore the immediate impact of the 2001 National Tobacco Campaign (NTC) advertising on movement towards quitting in a broadly representative sample of smokers. METHOD Repeated measures design with surveys two weeks apart. 1000 current smokers aged 18-40 were interviewed. 250 telephone interviews were conducted in each of Sydney and Melbourne (both unexposed at initial survey) a...

Road safety mass media campaigns: why are results inconclusive, and what can be done?

Recent research literature on the effectiveness (or otherwise) of promoting road safety via mass media advertising is selectively reviewed. The overall picture from this is inconclusive: effects of substantial size have been rare, but effects of small size cannot be ruled out. It is then argued that attempts to use crash data to establish or disprove the cost-effectiveness of campaigns are, ind...